The Canberra Balloon Spectacular is Australia’s longest-running hot air ballooning festival, bringing balloonists from across Australia and around the world to fly over Canberra each year.

Historically associated with other events in Canberra, the festival needed a distinctive brand identity following its transition to a standalone event. The new identity is designed to have longevity, with a flexible visual language that can evolve alongside the festival over time.

The brand aims to inspire people to experience the festival and see it as a reason to visit Canberra, capturing an atmosphere that is both calm and playful while celebrating the magical beauty of the city and its surrounds.