The ACT Government is paving the way for 30,000 more homes by 2030, including 5,000 additional public, community and affordable rental dwellings under the National Housing Accord.

To bring its housing initiatives together, the Government needed a brand framework that could create a clear, unified story across a complex range of programs and commitments.

The initial campaign aimed to build awareness and trust in the Government’s commitment to support housing affordability and choice, while making the Government’s broader housing agenda easier for the community to understand and engage with.