Know where to go for your health care
Research by the Australian Bureau of Statistics found that 44% of adults in the Australian Capital Territory (ACT) have low health literacy and are uncertain about where to find and how to use health services outside the hospital.
While services such as Walk-in Centres are generally well‑known and loved, there is often confusion about what these services can and cannot provide.
In collaboration with Canberra Health Services (CHS) and ACT Health, a campaign was delivered to raise awareness of available health services and help the community make informed choices about their health care so they can feel confident in getting the right care at the right place, when they need it. It also encouraged the use of a new online tool developed by CHS.
Scope
Brand direction
Campaign style guide
Campaign messaging
Meta assets
Print
Photography, radio and video by Screencraft
Campaign results
The campaign successfully created awareness of Canberra’s breath of health care services around prevention and Walk-in Centres, diverting people away from over crowded Emergency Departments.
35,606
website page views during the campaign period from May to August 2024.
10%
increase in Canberrans understanding of Walk-in Centre services.
61%
completion rate of the online tool that helped users explore health care options.
68%
participants agreed they had an increase understanding of health services.
63%
felt more confident about where to go for their health care.
51%
said they would think about doing something different when they next needed health care.
